For leaders of people, designers of products, organizers of communities, and humans seeking purpose and progress…

 
 

Wherever you are in your journey, Story-Based Thinking offers a fresh way of approaching the challenges and opportunities in your domain.

With roots in literary studies, economic history, and organizational psychology, the Story-Based Thinking framework invites individuals and teams to position their personal and professional work in a narrative frame. By applying the architecture of effective story craft against questions of identity, direction, opportunity, threat, and purpose, practitioners of Story-Based Thinking access a set of tools both ancient and modern, timeless and urgent.

Current research into the fields of neuroscience, behavioral economics and human development endorse the idea of narrative intelligence -- in short, the better we become at making sense of our actions through story, the stronger leaders, collaborators, influencers, and activists we become.

Devotees of Design Thinking, disciples of Lean Startup, and users of Jobs-to-be-Done Theory will all find Story-Based Thinking a useful, even necessary complement to these effective methodologies.